google my business optimization checklist

#Google my business optimization checklist android#

Google has been fighting this for a few years, and recently removed a whole bunch of those types of listings.

A marketing scheme that completely bypasses you – the actual real business! It is a form of sales commission for companies like HomeAdvisor, they pay affiliate marketers who create competing business listings to get leads, sell them to HomeAdvisor who then sells those online local leads to you. Local affiliate marketing, do you know what that is?

Who are your REAL competitors? – Google fights local spam Yelp is an app that you have to think to go find, download and login – do you get what we are saying?

#Google my business optimization checklist android#

When you get a new Android phone, it basically runs on Google. Lived here for years – may not use at all Google to find a reference for a big purchase, they might ask on NextDoor app or Facebook.New to town – uses Google because they might not know anyone in the area yet, but they might use Yelp if looking for a restaurant or hair salon.The average consumer may consider 5 to 10 local companies for a major home improvement project, for example. Purchases over $1,000 consumers are opening up the “More Results” tab and scoping out more than 3 options.Purchases less than $1,000 – consumers may not even open the “More Results” tab and choose based on the first 3 businesses listed (and the guy with the ad makes 4).When consumers go online to find something locally, the actions they take can appear quite noisy. These decisions are made very quickly for most local services or products (like the low to mid range price tags). People do not usually click past the initial 3 pack of local map results unless there is no obvious choice of the 3 or the thing they are looking for costs a good bit of money. On Google, there’s only 3 free local spots to take on the first page, and it takes more than 8 seconds to determine which one of those 3 to go with – your consumer is already getting mentally worn out.